The Pill Bottle Magnifier was designed for Dignified Products, LLC. Many people have issues reading the fine print on their prescription medicine bottles. We worked with a patent-holder, who had developed a crude magnifying device. Our aim was to perfect the optics with the help of an optical physicist so that we could achieve the best optical clarity, and to finesse the design and aesthetics of the magnifier. The product is currently sold in many pharmacy chain stores, and online.
Designed in 2007.

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fine print on prescriptions
problem: fine print on prescriptions
a slip-on magnifier for bottles
solution: a slip-on magnifier for bottles
first prototype
first prototype
help the user identify bottles
color-coded straps: help the user identify bottles
fits many sizes and shapes
bottles: fits many sizes and shapes
our private-label packaging
our private-label packaging
WalMart
WalMart's vs. our package design